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Category: Marketing
5 rules for Loyalty Marketing  (01/07/2004)
Building customer loyalty enhances company brand while increasing revenues in a steady manner. Unlike one time sales events or other short-term promotions, a loyalty program can create constant sales and build a barrier between you and your competitors. Below are a few of the basic components of any well-developed loyalty program. read more...

5 Tips in developing an interactive marketing plan  (01/07/2004)
Here are a number of considerations for your interactive marketing plan: read more...

Beyond The Basic Web Site  (01/07/2004)
For nearly all businesses, a website has become a necessary part of a well-rounded marketing and advertising campaign. Without a quality site to promote products and services, a business could be missing out on potential sales captured by competitors with a superior web presence. But a website's potential is not limited to brochureware. By using web-based, portal applications such as those listed below read more...

Flash Web Design Tutorial  (01/07/2004)
Flash is a web based multimedia technology by Macromedia. It has been around since the mid-1990's and has slowly been building in popularity to the point where many bundled programs come with flash players, Macromedia boasts, "Over 516 million Internet users now use Macromedia Flash". read more...

Golden rules for direct advertising  (01/07/2004)
Often clients convey a story of an unsuccessful direct mail advertising campaign. Clients figure because it was tried once it will never work. There are many elements to direct advertising. Below are some of the golden rules to consider in your next campaign: read more...

Important Tips When Building a Website  (02/05/2004)
For nearly all businesses, a website has become a necessary part of a well-rounded marketing and advertising campaign. Without a quality site to promote products and services, a business could be missing out on potential sales captured by competitors with a superior web presence. But a website’s potential is not limited to brochureware. By using web-based... read more...