Search Engine Optimization (SEO) and Online Marketing

SEO - Search Engine Optimization SEO or Online Promotion is a critical part of any web site business plan. The positioning and optimization of the web site text and code, in addition to placement on search engines, can make or break a site. Viral Marketing Viral Marketing is an online marketing technique that pushes your product, service, or brand from one person to another person in your target market.  Creative marketing tools and campaigns can be created, developed and launched that bring recognition and sales to your products and services.

Programs

Research:

Current website traffic analysis

• Sites and Phrases that drive traffic including placement analysis in key search engines

Competitive analysis

• Competitors sites locally, regionally and nationally and what phrases they are targeting and coming up under as well as Google PageRank analysis, and comparison of incoming link totals.

Targeted search phrase research

• Taking information from both Current website and competitors: Search, research, and identify all the terms that will drive customers to your site from the large general terms to the specific.

Establish key search terms for both organic targeting and Pay-Per-Click opportunities

• Provide list of all terms and recommendations for client.
• Establish guidelines for traffic estimates over time.

Content:

Gather and copywrite content specifically targeted to successful organic search engine placement for key phrases

Design:

Create specific optimized landing pages representing the design theme of site.

General optimization of core elements within the site for high placement under key search terms. This base includes: Main Title page tags access and placing a text link on each page of the site.

Online Marketing:

Establish linking strategies for marketing the site based on key search terms selected.

Research and Identify appropriate resources to enact the linking marketing strategy.

Enact the strategy and update the website as the campaign progresses.

Pay Per Click:

Utilize key phrases identified as pay for click focused.

Establish pay for click accounts with targeted providers based on bid

Recommend and establish bid parameters/guidelines with client on a per phrase basis.

• Maximum and Minimum bid per phrase
• Maximum and minimum spends for monthly period